Ebook Marketing is an incredibly effective way of marketing your product, affiliate products, website or blogs. When using an ebook to market products or websites it isn’t necessary to have a long ebook, a short report will be fine.
What you need to do is to write a short report or ebook relating to the topic or niche of the product or website that you are trying to promote. Within that report you will refer to your product or website and hope that those who read your report will then click on the links and visit your website or product.
You don’t want to overdo the promoting side of it as your report will then just look like one big advertisement. You want to offer your readers something of value, something that will interest them and something that will help gain your trust. Then you give a subtle mention of the product or website that you are promoting.
You can give your report away or even sell it on Ebay for a low price such as $1 and you will gain many potential customers.
Should you build a subscriber list by giving away your ebook?
Yes you should definately use your ebook or report to build your subscriber list. You should create a squeeze page with a bit of a sales pitch for your free ebook and convince your visitors that this free report is of value to them.
They will receive the report once they optin to your mailing list which you can set up through an autoresponder to automatically take them to the download page once they have confirmed their subscription.
By using your report to build a mailing list then those customers who don’t at first purchase your product that you are promoting through the report will then be on your mailing list which will give you a chance to further promote to them.
Using an autoresponder service such as GetResponse or Aweber will cost you about $20 per month but it really is worth it. Having a subscriber list will take your product and your business to a whole new level.
Affiliate Explosion is a great resource to learn more about Ebook Marketing and also includes some PLR free reports that you can use for your ebook marketing.